Have questions or want to discuss cycling? Join Now or Sign In to participate in the BikeRide community.

New: Take Part in the new April's Giveaway for a Chance to Win the Euybike S4 Pro Max ebike worth $1299


2010 Schwinn Riverside 7 Speed S5368KM
#1
Public media provides very brief references to Schwinn Riverside cruiser bicycles. They were manufactured by Fuji-Ta Bicycle Co., Ltd during the era of Dorel Pacific-Cycle LLC. The 2009 and 2010 Schwinn Product Catalogs (issuu.com) do not include descriptions of this model. Manufacturing and marketing policies of many companies developed third-party branding arrangements under specific contracts with various retailers. Sears & Roebuck, K-mart and Target have been referenced. Montgomery Ward used "Riverside" as a proprietary brand for vehicle accessories. However, I have not found product references to Schwinn marketed bicycles.

Understanding manufacturing composition of model, date coding and serial numbers can reveal interesting corporate relationships. Example:
FSD0815JI Fuji-Ta Schwinn Dorel August 15 2009
SNFSD09H334XX Serial Number Fuji-Ta Schwinn Dorel 2009 August 334XX

Popular resale and auction sites publish a huge volume of Schwinn products for sale. But, the availability of Schwinn Riverside bicycles is very limited. Statistically, this could indicate the Riverside to have been very few in manufacturing production and marketing.

Who were the retailers and dealers that sold these classic retro Schwinn Cruisers, and in what time-frame? Please contribute your experience, recollection or knowledge, and published documents, which may resolve these mysteries.
  Reply


Possibly Related Threads...
Thread
Author
Replies
Views
Last Post
 
28,963
07-31-2012, 12:22 AM
Last Post: Bill

Forum Jump:

[-]
10 Latest Posts
Food after late training ride
Yesterday 02:48 PM
1987 Tommaso Alloy lugged frame
Yesterday 11:18 AM
Injury Recovery
Yesterday 08:20 AM
RECOMMENDATION
04-24-2025 04:24 PM
New Member
04-24-2025 03:31 PM
2011 GT Tachyon upgrade/mod
04-24-2025 08:45 AM
Doctors are Prescribing Cycling
04-23-2025 09:50 PM
What was your first bicycle?
04-23-2025 09:17 PM
New Rider Here — Momo + Viribus = Ready ...
04-23-2025 09:15 PM
The great thing about trikes
04-23-2025 03:47 AM

[-]
Join BikeRide on Strava
Feel free to join if you are on Strava: www.strava.com/clubs/bikeridecom

[-]
Top 5 Posters This Month
no avatar 1. GirishH
24 posts
no avatar 2. SPINMAN
14 posts
no avatar 3. meamoantonio
13 posts
no avatar 4. Flowrider
12 posts
no avatar 5. Painkiller
11 posts