2010 Schwinn Riverside 7 Speed S5368KM

[BillG]

Public media provides very brief references to Schwinn Riverside cruiser bicycles. They were manufactured by Fuji-Ta Bicycle Co., Ltd during the era of Dorel Pacific-Cycle LLC. The 2009 and 2010 Schwinn Product Catalogs (issuu.com) do not include descriptions of this model. Manufacturing and marketing policies of many companies developed third-party branding arrangements under specific contracts with various retailers. Sears & Roebuck, K-mart and Target have been referenced. Montgomery Ward used "Riverside" as a proprietary brand for vehicle accessories. However, I have not found product references to Schwinn marketed bicycles.

Understanding manufacturing composition of model, date coding and serial numbers can reveal interesting corporate relationships. Example:
FSD0815JI Fuji-Ta Schwinn Dorel August 15 2009
SNFSD09H334XX Serial Number Fuji-Ta Schwinn Dorel 2009 August 334XX

Popular resale and auction sites publish a huge volume of Schwinn products for sale. But, the availability of Schwinn Riverside bicycles is very limited. Statistically, this could indicate the Riverside to have been very few in manufacturing production and marketing.

Who were the retailers and dealers that sold these classic retro Schwinn Cruisers, and in what time-frame? Please contribute your experience, recollection or knowledge, and published documents, which may resolve these mysteries.