Cycling industry is pricing out their own customers.

[MartenRat]

Greed factor comes into play with retailers. Proven facts is that profit realized comes faster by selling at smaller profit and moving higher volume. You also get return customers..I believe that's called a successful business.

[rydabent]

(03-10-2025, 07:59 PM)MartenRat Wrote:  Greed factor comes into play with retailers. Proven facts is that profit realized comes faster by selling at smaller profit and moving higher volume. You also get return customers..I believe that's called a successful business.

This is true. Lower prices mean more foot traffic to spend money in the bike shop. More traffic mean more spur of the moment buying.

[rydabent]

No doubt that the MFGs love selling $15,000 CF bikes. But then they are aided by bike shops that generally make 30% on new bike sales. That is a big profit for the local bike shop if they can sell one.