Have questions or want to discuss cycling? Join Now or Sign In to participate in the BikeRide community.


Japanese Bike Brands
#1
Hello

so I've always wondered why Japan is known for Shimano but not any other bike brand, I was looking online for brands from Japan that are still active but only discovered Panasonic to be one of the few that is still active, (they are still selling high end steel, titanium and aluminum road bike frames) anyone have an idea what happened to these brands like Miyata, Panasonic, Fuji(up for debate I think this is actually American) and more. I heard there was a huge shift in the 80's about Japanese products but I can't really say since I wasn't born yet

what do you think happened to all the Japanese brands?
  Reply
#2
Last I knew Miyata ended up turning into Koga Miyata and just was not sold in the Usa. Always liked Miyata bicycles, still have my 89' Skyrunner
There are two kinds of people in the world, "Those who help themselves to people, and those who help people!"
  Reply
#3
Years ago almost all bike were produced in China, because of cheap labor. Consider yourself lucky if your bike was built in Taiwan, because the quality is much higher.
  Reply
#4
I use to have 4 Miyata's but now I only have 1 left, some guy bought 3 of them about 6 or 7 years ago, but he didn't want the 512, so he took the Team SL, 912, and the 710. I bought the Team as a back up bike when I use to race back in those days, but my main bike was a Trek 660 that I bought as a frame and fork and had it loaded up with Suntour Superbe components. The Team had Campy Super Record, but the Superbe components were better. I still have the Trek but it's mostly retired after 160,000 miles of racing and training, but if I had to I could do a credit card tour across the US on it and not worry about it breaking.

I also have Fuji Club I bought at a garage sale for $40 that was in excellent condition, it's my travel bike.

But the most famous Japanese bike was 3Rensho which the frames were made by one of the worlds foremost frame builders Koichi Yamaguchi. If you want to buy a legend of a bike made by a legendary builder, that's the one to try to find.
Wag more, bark less
  Reply
#5
@froze don't forget Zunow. Actually, a lot a great frames came out of Japan though mass produced. Probably why Bianchi was getting entry level frames built there in the 80s.
Ride Fast, Be Safe!
Howard
  Reply
#6
In my opinion, Shimano succeeded by focusing on components, technological innovation and international expansion. Meanwhile, traditional Japanese bicycle companies failed to adapt quickly, falling behind due to global competition, high production costs and changing tastes.
  Reply
#7
(07-25-2025, 01:37 AM)Criminal Wrote:  @froze don't forget Zunow. Actually, a lot a great frames came out of Japan though mass produced. Probably why Bianchi was getting entry level frames built there in the 80s.

Thanks for bringing up Zunow because I did forget!
Wag more, bark less
  Reply
#8
(07-06-2025, 08:27 AM)Painkiller Wrote:  Last I knew Miyata ended up turning into Koga Miyata and just was not sold in the Usa. Always liked Miyata bicycles, still have my 89' Skyrunner

Miyata ís still going, but not distributed in the USA. Koga-Miyata was a partnership with Dutch bicycle firm Koga.

A lot of Japanese brands (not just bicycle) were hit hard by the strong yen in the '80s, and the following financial crisis of the '90s.
  Reply
#9
what a shame, Miyata had great frames from steel lugged to crazy bonded alloy.
There are two kinds of people in the world, "Those who help themselves to people, and those who help people!"
  Reply
#10
(07-07-2025, 10:33 AM)rydabent Wrote:  Years ago almost all bike were produced in China, because of cheap labor. Consider yourself lucky if your bike was built in Taiwan, because the quality is much higher.

Not true considering global manufacturing and distribution prior to 25-30 years ago. In the 70s you were very likely to get a better quality but lower cost bike with a frame built in Japan (badged as Japanese, USA, Canadian, and Japan's own brands) over many other country's domestically built bikes; but certainly more than Chinese built frames at the time. Just name me one popular Chinese bike brand sold in the USA in the early '80s and prior; then try the same thing with a Japanese built brand and it becomes obvious that China was not yet a major global player in the bike industry to the extent that Japan or many other countries were. That has changed over that past 30 years causing a loss of many companies; Japanese and others. Economy affected the market also, as others have mentioned. Raleigh/TI (UK), Peugeot/Motobecane/Automoto (France), and Indian manufacturers were big prior to and during the '70s, but Japan built frames/bikes (whether Japanese badged or marketed under local brands) were gaining popularity and in the '70s were becoming much more prevalent as they displaced US department store and other shop brands (Huffy, Murray, Schwinn), as well as major European marques; by the mid '70s they were as good or better than the competition in same market level from other countries (and most were using equal to or better components than European bikes at a lower cost; e.g. Sun Tour and Shimano).

Many Japanese bikes were sold under various regional brand names in various countries (a few using "Italian" names as a marketing ploy). Japan was producing great frames from low cost and entry level to top level racers for their domestic market and as contracted by many companies (e.g. Centurion (USA), Bianchi Italy), etc.) throughout the '70s-'80s. Many of those distribution/sales companies folded over the past couple of decades due to Taiwan's (Giant) and China's exponential growth (and India) and overall increasing quality for the cost compared to what other conutry's bike builders can do.

People seem to forget about Sun Tour. Shimano would not be where they are without Sun Tour. The bike industry is not rational, as Campagnolo should now be defunct and Sun Tour should still exist. Cyclists were (still are!) happy to pay more for less and keep Campy alive when it did not innovate for nearly 25 years in mech development, only to regress when it finally did to produce more obsolete (but nice looking!) equipment for another 10 years before pulling their heads out of their bodily orifices. Same with Italian frame builders and companies living on heritage while attempting to produce high quality handbuilt frames to an increasing market (early '70s) and resulting in quality and consistency issues while subcontracting to other builders to make "their" product.

Those who can make the most, the second best, at the fastest rate and lowest cost and decent quality will eventually supplant those who can only make a few, make the best, but at high cost with potentially no better quality. Japan still makes great bikes, but the mass manufacturing that they enjoyed waned at the end of the bike boom and from others' contracts moving to China, Taiwan, and other countries.
  Reply
#11
(08-02-2025, 01:30 PM)Jesper Wrote:  
(07-07-2025, 10:33 AM)rydabent Wrote:  Years ago almost all bike were produced in China, because of cheap labor. Consider yourself lucky if your bike was built in Taiwan, because the quality is much higher.

Not true considering global manufacturing and distribution prior to 25-30 years ago. In the 70s you were very likely to get a better quality but lower cost bike with a frame built in Japan (badged as Japanese, USA, Canadian, and country's brands) over many other country's domestically built bikes; but certainly more than Chinese built frames at the time. Just name me one popular Chinese bike brand sold in the USA in the early '80s and prior; then try the same thing with a Japanese built brand and it becomes obviouscthat China was not yet a global player inthe bike industry to the extent that Japan or many other countries were. That has changed over that past 30 years causing loss of many companies; Japanese and others. Economy affected the market also, as others have mentioned. Raleigh/TI (UK), Peugeot/Motobecane/Automoto (France), and Indian manufacturers were big prior to and during the '70s, but Japan built frames/bikes (whether Japanese badged or marketed under local brands) were gaining popularity and in the '70s were becoming much more prevalent as they displaced US department store and other shop brands (Huffy, Murray, Schwinn), as well as major European marques; by the mid '70s they were as good or better than the competition in same market level from other countries (and most were using equal to or better components than European bikes at a lower cost; e.g. Sun Tour and Shimano).

Many Japanese bikes were sold under various regional brand names in various countries (a few using "Italian" names as a marketing ploy). Japan was producing great frames from low cost and entry level to top level racers for their domestic market and as contracted by many companies (e.g. Centurion (USA), Bianchi Italy), etc.) throughout the '70s-'80s. Many of those distribution/sales companies folded over the past couple of decades due to Taiwan's (Giant) and China's exponential growth (and India) and overall increasing quality for the cost compared to what other conutry's bike builders can do.

People seem to forget about Sun Tour. Shimano would not be where they are without Sun Tour. The bike industry is not rational, as Campagnolo should now be defunct and Sun Tour should still exist. Cyclists were (still are!) happy to pay more for less and keep Campy alive when it did not innovate for nearly 25 years in mech development, only to regress when it finally did to produce more obsolete (but nice looking!) equipment for another 10 years before pulling their heads out of their bodily orifices. Same with Italian frame builders and companies living on heritage while attempting to produce high quality handbuilt frames to an increasing market (early '70s) and resulting in quality and consistency issues while subcontracting to other builders to make "their" product.

Those who can make the most, the second best, at the fastest rate and lowest cost and decent quality will eventually supplant those who can only make a few, make the best, but at high cost with potentially no better quality. Japan still makes great bikes, but the mass manufacturing that they enjoyed waned at the end of the bike boom and from others' contracts moving to China, Taiwan, and other countries.

I was waiting for you to discover this thread and see what you have to say, you answers never disappoint @Jesper thank you for your wonderful insight as always, its interesting to see cycling manufacturing history being shared to us newer cyclists who weren't even born yet when all of this were happening.
  Reply


Possibly Related Threads...
Thread
Author
Replies
Views
Last Post

Forum Jump:

[-]
10 Latest Posts
Cycle packing or learning from other lon...
Today 09:14 AM
How do you jump?
Today 12:37 AM
New Jersey's New E-bike Law
02-09-2026 03:12 PM
Hello, everyone!
02-09-2026 03:10 AM
Rim Depth Preference
02-08-2026 12:52 AM
How to keep your bicycle safe?
02-07-2026 12:26 PM
How can I fuse & wire U7 headlights to Y...
02-06-2026 12:28 PM
Anyone tried Montella Cycling? What size...
02-02-2026 04:50 AM
Cheating on your bicycle
02-02-2026 03:16 AM
The great thing about trikes
02-01-2026 10:18 AM

[-]
Join BikeRide on Strava
Feel free to join if you are on Strava: www.strava.com/clubs/bikeridecom

[-]
Top 5 Posters This Month
no avatar 1. Jesper
18 posts
no avatar 2. Flowrider
16 posts
no avatar 3. GirishH
16 posts
no avatar 4. rydabent
12 posts
no avatar 5. meamoantonio
11 posts